LISTAHANAN!

This is now the new brand of the National Household Targeting System for Poverty Reduction (NHTS – PR), a special project of the Department of Social Welfare and Development. It is coined from the words “Listahan” which means list and “tahanan” which means home or family. The new brand name comes with a new tagline “Talaan ng Pamilyang Nangangailangan” which literally means “list of families in need”.

The new brand is more catchy and meaningful and shorter by far than the old name and can easily be remembered by the public and partners.

The data-base of LISTAHANAN which contains the list of poor households and other related data is now being used by national government agencies, local government units and civil society organizations to identify beneficiaries of their socio-economic development programs (also known as social protection program) that aims to improve the quality of life of the identified poor households. As a result, meager resources are now focused on those who are truly in need.

LISTAHANAN will soon be formally launched to herald the conduct of the 2nd regionwide household assessment. ###Ailyn P. Aglaua, AAV